Form: Corporate / In-House

Total Practitioner Time: 2 Days


Digital marketing professionals
Product managers
Web design professionals
Those involved in innovation



Apple is renowned for creating simple products that customers love. The ease and simplicity of such products is the result of thousands of hard fought over decisions around design and complexity. Reducing complexity for the user will increase the likelihood of adoption. Reduce the functionality too much, the product will not offer enough value.
If you’re creating apps, websites, portals or even designing human experiences in your town or city then you need to understand User Experience (UX).

Stream 1: UX Theory
Module 1: What is user experience?
Module 2: User experience and the web
Module 3: What we need to know about users
Module 4: User experience in the digital age

Stream 2: Research Techniques
Module 1: Planning your research
Module 2: Desk research
Module 3: Qualitative research
Module 4: Quantitative research


Stream 3: Research Analysis
Module 1: Harnessing your data
Module 2: Personas
Module 3: User scenarios and journeys
Module 4: From data to design


Stream 4: Interaction Design
Module 1: Structure and organization
Module 2: Interfaces and navigation
Module 3: Designing for mobile
Module 4: Lean UX and design sprints


Stream 5: Prototyping
Module 1: Planning your test
Module 2: Building a prototype
Module 3: The test set–up
Module 4: How to moderate a test


  • Learn the main operational functions carried out by a digital marketer

  • Be able to bridge the gap between internal demands and customer desires using data

  • Rapidly assess and automate repetitive tasks using new platforms and tools


Ionology certified professionals are successfully driving change in world leading organizations and government institutions using Ionology frameworks and methodologies. 


Made By Industry Professionals, Not Academics.

All of our courses are made by industry experts that work every day with enterprise businesses helping them with their digital transformation. This means the case studies have been experienced first hand, the insights are real (not researched) and the delivery is authentic.


 Prof. Niall McKeown
 Courses Delivered:
 Leading Digital Transformation
 Building an AI Enabled Business
   Entrepreneurship & Innovation

CEO and Owner of Ionology. Co-author of the book ‘The 7 Principles of Digital Business Strategy’. Niall has helped business leaders around the world create new, sustainable competitive advantage and create a culture of innovation within their organizations.


We get it; we’re not Stamford, MIT or Emeritus and nor do we try to be. This is an Industry Certification.

We don’t repackage someone else’s case studies and research. We were there, with our customers every step of the way, building each and every case study that appears in our courses. Our lecturers are first and foremost digital transformation business professionals, not academics.
Unlike all other academic courses, our frameworks and practical methodologies are data-driven and AI enabled. We teach the most advanced, purpose built, data driven digital transformation framework and AI courses to global leaders across all industry sectors throughout the world.
If you’re looking for an academic accreditation that everyone else can buy, then our courses are not for you.


If you’re looking for widely proven, practical, digital transformation and AI courses, then you’ve come to the right place!
Ionology has convened a Global Industry Certification committee. The committee includes top commercial and government professionals in the world of technology, business consultancy and sales. They are the certification body that ensures the quality of our courses are world class, up-to-date, relevant, practical and unique.