Form: Corporate / In-House
Total Practitioner Time: 5 Days
Marketers & Agency Professionals
Those involved in innovation
Technical Skill Level Required: Low
This is a key element of bridging data, theory and leadership and producing actionable outcomes. Digital marketing is where all of the planning efforts meet the customer. If the customer doesn’t like your value proposition, product or service it will fail to transform your business. Digital Marketers are the key to ensuring that the transformed state is clearly understood internally and by external stakeholders.
Stream 1: Engagement
Module 1: Social research and platforms
Module 2: Content creation and value proposition creation
Module 3: Outreach and customer engagement
Module 4: Qualitative analysis
Stream 2: Automation
Module 1: Marketing automation
Module 2: Business process automation
Module 3: Marketing automation platforms
Module 4: Experiments and best practice
Stream 3: Search
Module 1: Search engine optimization
Module 2: SEO content Module 3: Pay-per-click search advertising
Module 3: PPC networks
Stream 4: Data
Module 1: Marketing lean analytics
Module 2: Analytics set-up
Module 3: Analytics historic, realtime and predictive
Module 4: Experiment using Google Analytics
Stream 5: Optimisation
Module 1: Conversation rate optimisation
Module 2: Linking, calls-to-action & social sharing
Module 3: Payments and e-commerce
Module 4: Tractional optimisation
Stream 6: Mobile
Module 1: Foundation
Module 2: Apps
Module 3: Messaging
Module 4: UX basics
Stream 7: Emerging Technology
Module 1: IoT, Blockchain and AI
Module 2: AR & VR
Module 3: Robotics
Module 4: Advanced fields such as quantum computing
Learn the main operational functions carried out by a digital marketer
Be able to bridge the gap between internal demands and customer desires using data
Rapidly assess and automate repetitive tasks using new platforms and tools
IONOLOGY CERTIFIED PROFESSIONALS ARE DRIVING TRANSFORMATION IN THEIR OWN ENTERPRISES
Ionology certified professionals are successfully driving change in world leading organizations and government institutions using Ionology frameworks and methodologies.
MEET PROGRAM TUTOR
Made By Industry Professionals, Not Academics.
All of our courses are made by industry experts that work every day with enterprise businesses helping them with their digital transformation. This means the case studies have been experienced first hand, the insights are real (not researched) and the delivery is authentic.
Prof. Niall McKeown
Leading Digital Transformation
Building an AI Enabled Business
Entrepreneurship & Innovation
CEO and Owner of Ionology. Co-author of the book ‘The 7 Principles of Digital Business Strategy’. Niall has helped business leaders around the world create new, sustainable competitive advantage and create a culture of innovation within their organizations.
INDUSTRY VALIDATED CERTIFICATION
We get it; we’re not Stamford, MIT or Emeritus and nor do we try to be. This is an Industry Certification.
We don’t repackage someone else’s case studies and research. We were there, with our customers every step of the way, building each and every case study that appears in our courses. Our lecturers are first and foremost digital transformation business professionals, not academics.
Unlike all other academic courses, our frameworks and practical methodologies are data-driven and AI enabled. We teach the most advanced, purpose built, data driven digital transformation framework and AI courses to global leaders across all industry sectors throughout the world.
If you’re looking for an academic accreditation that everyone else can buy, then our courses are not for you.
If you’re looking for widely proven, practical, digital transformation and AI courses, then you’ve come to the right place!
Ionology has convened a Global Industry Certification committee. The committee includes top commercial and government professionals in the world of technology, business consultancy and sales. They are the certification body that ensures the quality of our courses are world class, up-to-date, relevant, practical and unique.